August 30, 2013

Microsoft releases Windows 8.1 update | Business Standard

Microsoft on Tuesday released the latest version of its operating system, Windows 8.1, for computer makers, moving a step closer to the final release of the software.

For consumers, Windows 8.1 is scheduled for an October 18 release, Microsoft said on its blog. In the past, release to manufacturers (RTM) meant any software is broadly ready for customer use. However, this time the latest update to Windows 8 OS, which has lagged in sales and customer satisfaction so far, would not be available before October 18.

Many had hoped Microsoft Developer Network (MSDN) or Technet customers would get access to the update soon after release to manufacturers.

"We put the finishing touches on Windows 8.1 to ensure a quality experience at general availability on October 18. This is the date when Windows 8.1 would be broadly available for commercial customers with or without volume licensing agreements, our broad partner ecosystem, subscribers to MSDN and TechNet, as well as consumers," the company said.

The latest update comes 10 months after the release of Windows 8 OS which was launched in an attempt to bridge the gap between PCs and fast-growing mobile devices. However, the software lagged in adoption by mobile manufacturers and other popular softwares like Google's Andriod continue to lead handheld device market.

According to information technology researcher IDC, Andriod-based devices cornered nearly 77 per cent of market in the April-June quarter. Microsoft said the latest update would improve everything from performance and Internet Explorer 11 to applications and cloud connectivity. The move was a part of a larger effort to grow Windows 8 adoption and better compete against rivals.

August 22, 2013

Inbound Marketing explained through graphics [Infographic]

In today's marketing and sales scenario we see lot of information flowing between the buyer and seller. Sheer quantity and quality of data available helps in better buying decision. As more and more people, companies , organisations come online , the new ways to interact and make profound decisions are found.
Inbound marketing is one such channel. In simple words inbound marketing is advertising your company using content marketing tools like blogging, ebooks, whitepapers, social media marketing, , online videos,SEO, podcasts.
This method is in complete contrast of traditional marketing methods like cold calling, email marketing , telemarketing etc. Inbound marketing tends to draw attention to company and helps find easy information about company.

Inbound Marketing: Tool or Tactic?
by Pardot.
Explore more infographics like this one on the web's largest information design community - Visually.

August 17, 2013

B2B marketing 2013 and beyond

B2B marketing guide in 2013 and beyond. See what the marketers are spending on. As the content becomes the king more and more marketers are looking for these skills and are using the social media in the best way they can use.
B2B: 2013 And Beyond
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August 15, 2013

How many people use mobile apps ?

The total number of business generated through the Mobile apps is touching almost  $27-$28 billion in 2013. Time and again it has been proven by fact that applications are the thing that make or break the OS. No matter how good the OS is , it becomes hard to sell it if the ecosystem of mobile applications supporting it is weak. The prime example of these is windows phone , blackberry, etc.
     The better the quality and quantity of apps , better is the sale of overall platform. As seen in Android, iOS,  and erstwhile symbian OS.
Here is an infographic showing app usage , the location of the users, current mobile platform market share etc.
Mobile Apps: how many people use apps?
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10 smartest things you can do with a smartphone

10 Smartest thimngs you can do with Smartphone
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August 13, 2013

[Infographics]Gaining Online Reputation with Guest Blogging

At the time of writing this post I searched on Google about Guest blogging and received almost 32 million search results. It show immense popularity guest blogging enjoys in blogosphere. Here is a beautiful infographics explaining how you can get online reputation using guest blogging and how it works.

Gaining Online Reputation with Guest Blogging
Explore more infographics like this one on the web's largest information design community - Visually.

August 12, 2013

[Infographics]The History Of Web Development

I recently stumbled on this infographic while casually browsing the web. This Infographic charts the journey of web Development using a clean flat design. Please check it out and don't forget to share.

 The internet was born in 1969, but it wasn't until 1989 that the first website arrived and 3 more years until it was made public.

The History of Website Development
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August 11, 2013

What is Hyperloop by Elon Musk

Elon Musk the brain behind TESLA Roadster is in news again. This time he will be announcing the next generation travelling Technology named "HYPERLOOP" on 12th August 2013. Here is the artist's impression about the history, technology, future and why you should not e surprised by this next generation technology from ELON MUSK's techno stable.



Inside Musk
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50 things every geek should know


50 Things a Geek Should Know
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August 8, 2013

SWOT ANALYSIS OF COCA COLA in India

SWOT analysis is a basic, straightforward model that provides direction and serves as a basis for the development of marketing plans. It accomplishes this by assessing an organizations Strength and Weakness in addition to Opportunities and Threats.


SWOT analysis is an important step in planning and its value is often underestimated despite the simplicity in creation. 

The role of SWOT analysis is to take the information from the surrounding and separate it from internal issues (strength and weaknesses) and external issues (opportunities and threats). Swot analysis assists the firm in accomplishing its objectives (strength or opportunity) and overcoming the obstacles (weakness or threats).


STRENGTH
1. Better network – covers whole of the India.

2. Brand recognition – brand image among customers
3. Brand equity – high equity in the market.
4. Advertisement policy – Coca Cola Company has endorsed with famous    Personalities like Aamir Khan, Hrithik Roshan, Akshya Kumar, Priyanka    Chopra,Kareena Kapoor and many more.
5. Bottling plants –27 wholly-owned bottling operations Supplemented by 17    franchisee-owned bottling operations and a Network of 29 contract-packers to manufacture a range of products for the company.
6. Promotional schemes – to activate sales company is providing Umbrellas,    Chairs, Tables, racks, flanges, visicooler & glasses.

WEAKNESSES

1.Weak and irregular supply.

2.Irregular visit of EXECUTIVES.
3.Low product availability.
4.Scarcity of manpower.

OPPORTUNITY 
1.Greater opportunity in rural areas where coca cola can gain a  Substantial base.

2. 70% of total population lies in rural area, and market penetration of soft drink is only 12% hence there is greater scope of increasing revenue of the CocaCola Company.
3. Opening new outlets in the area where the coca cola’s market share is less.
4. Company should offer schemes for long term profit to the retailer so that they get involved in long term association.
5. Covering greater institutional areas as younger generation gets much Fascination out of such beverages.

THREATS
1.Impulsive customer’s buy whatever is in the offer, so company has to give offers regularly.

2.Health conscious people are boycotting soft drinks.
3.Threat from Competitors as they give offers at cheaper rates than coca cola.
4.It’s too much seasonal , sales dropping in monsoon
5.Increasing competition by local players