April 5, 2015

APP Review :Hands on Microsoft Office Lens vs INTSIG CamScanner

Since change of leadership at Microsoft, it has been taking some pretty nice steps in mobile apps department.  Making its apps available on all major mobile stores and that to for free. Recent spat of acquisition like accompli mail client(Rebranded as Microsoft Outlook preview ) for mobiles,  Sunrise calendar etc are some pretty good and surprising moves by the tech giant. 

To take one step itself ahead in game of providing end to end office/productivity solution on mobile platforms Microsoft has launched Office Lens a document scanner for android and Apple IOS. It was launched for Windows Phone last year .It is still in beta mode for android  for testers to test and full version has been launched for Apple IOS. In-spite of being in beta period  it would be compared with existing document scanners available on mobile app stores.  Today we are going to compare Microsoft Office lens with leading document scanner INTSIG CamScanner. I think this is first such review for Microsoft Office Lens.

Test Device
OnePlus One
DISPLAY Resolution
1080 x 1920 pixels (~401 ppi pixel density)
PLATFORM
Android OS  v4.4.4 (KitKat)
Chipset
Qualcomm MSM8974AC Snapdragon 801
CPU
Quad-core 2.5 GHz Krait 400
GPU
Adreno 330
Camera
13 MP, 4128 x 3096 pixels, autofocus, dual-LED flash,

Microsoft Office Lens










Office lens is useful when you are in hurry and want to upload the document really fast. The images shot in Office lens are pretty clean and make document scanning a ease even in low light. It is large download almost 30mb on my phone. Office lens gives a functionality of saving the document to onenote, word, PowerPoint, Excel, your gallery as a image, pdf etc. Which means you can seamlessly integrate with your office suite sitting on your mobile. As I said earlier it's a wonderful step to complete end to end MS office suite for mobiles. Office lens allows you to search docs saved in onenote using Optical character recognition(OCR) but is not refined as CamScanner's OCR. Office Lens definitely lacks advanced features provided by CamScanner. Maybe those will come in upcoming versions.




CamScanner 









CamScanner has been my favorite all these days working as my portable scanner for all my documents send through my mobiles. It has been a reliable partner when it comes to taking clean scanned docs. Almost everyone I know uses CamScanner as a portable mobile scanner. But still CamScanner falls behind office lens when it comes to automatic cleaning of scanned copy. You need to have more steady hand when scanning document with CamScanner. Whereas its a breeze scanning with office lens. But when it comes to cleaning the document with given filters and options, CamScanner is way ahead of office lens. The Optical character recognition(OCR) in CamScanner works flawlessly. In the sharing department CamScanner allows share as pdf and jpeg. It provides usual share using other apps. So you can share using Google, Outlook, one note, Google keep etc. Pretty decent in this department.

 



Verdict

Microsoft Office lens

Microsoft Office lens is best when you want a no frills application with clean interface, great scanning capability, awesome automated clean scans.

CamScanner 

CamScanner is useful when you want to have portable scanner with great capability as a clean scanner,varied options to edit and crop the document and greats options to share using other apps in your phone.

My choice : Microsoft Office lens for quick scanning capability and seamless integration with Microsoft office apps.

Download at: 

SMS Marketing: How to Guide

There was a Time when SMS marketing seemed to be a spent force with no apparent impact on customer mindset, as Marketer's SMSes had to compete with the messages from friends and family for mind-share of the customers. But that seems to be changing as most of the customers have moved to messaging apps like WhatsApp, SnapShat, Facebook messenger, WeChat etc for connecting with loved ones. The clutter in one's SMS inbox has reduced , with customers getting almost 85% less SMSes and  marketers  gaining more mind-share of the customers.

So now is the perfect time to utilize SMS marketing opportunity for effectively reaching out to customers.

In doing so marketer has to keep in mind few rights and few wrongs.

Do's

[Do's]Build your phone number list from scratch:

Imagine a situation when you received a unsolicited SMS from a unknown business, there is a great possibility you will ignore it. So to overcome this, ask your customers to provide their phone numbers  if they would like to receive communication from you. Here's a method used by a restaurant near my office which I frequent for lunch. Restaurant provides the feedback form and pen with bill statement. So till the time payment is completed at the counter , customer is idle with the feedback form and pen, and fills the form 90% of the time.
This may be little bit tedious but it is sure shot way to get contact numbers of customers who may be genuinely interested in your product or services and would want to interact more with your business.Giving a call can be  too much disruptive for the customers , whereas the SMS is a subtle way to reach a potential customer. A great way to show that you are offering something of value without being to much pushy. You can update about new discounts, products, services or maybe announcing a new branch or location.

[Do's]Keep it short and Simple:

Lot has been written about the size and preciseness of SMS. Give your message in clear and short way. Customers love it when their needs as addressed in short, precise manner with to the point communication.

[Do's]Include captivating call to action:

Language you use should be actionable , addressed to the reader in person, include clear value proposition in SMS, with focusing on completing action ASAP by using words like today, now. If possible try to personalize your SMS with available SMS tools in market like Text Blaster , this could be anything like replying with some code for special offers, website links to redirect to website landing page etc.

Don't

[Don't] Buy Telephone numbers:

As mentioned in the starting of post, buying a number database is waste of money, time , resources and efforts. As you would never know if the targeted audience is interested in you service or not. If customer is uninterested in getting any type of communication from you, such customer can block your number. Be careful as it will hurt your brand in customer's mind.

[Don't ] Always Sell:

Every Customer  can be potentially miffed by the pushy nature of service providing firm. You don't want your business to be remembered as intimidating and  pushing products at customer's face every now and then. Use your feedback form to gather as much information you can about the customers. Birthday, anniversary, festival wishes are great occasions to be on top of mind of customers and not look pushy.

[Don't] forget yourself:

Imagine a situation when you draft and send a amazing SMS campaign and forget to mention who you are and what you represent. Well that's a  awful waste of opportunity with money, efforts.

Here are some benefits you get by using SMS as a Marketing Medium.

Benefits

High Open Rate-

Unlike Email , the rate of opening an SMS is almost 100%, as soon as users see an SMS they do see its content.

High Conversion Rate-

As explained earlier due to targeted Marketing to customers , the conversion rate is high. Its just like programmatic advertising or profile based advertising, where you know that customer is willing to hear from you.

Reliable Medium-

Its a reliable way to reach out to customers, you don't have to fight email filters or user filter to reach customers. As the clutter in message inbox has reduced it has become more reliable.

It’s a direct, immediate channel-

You get direct access and 24/7 access to customers. With immediate effect of customer reading and taking action.

Opt-in marketing Channel-

Customers are willing to opt-in to get communication from you. This helps in focused targeting of customers , with sure customer response as he/she is interested in interacting with your business.

December 17, 2014

Best Travel Apps: Travelling Smart using Your Phone this holiday.

So you have decided to travel and have a long holiday  this festival season on coming Christmas and New year .You have packed your bags you have to checked all your travel documents. And are ready to go? Well hold on for a second and optimise your phone for smart travel. In today's post we are going to list down few apps which you should install into your phone device  to make most off your holiday time.

GPS Navigation with Synchronization with Traveller's Group. 


Our 1st app is VIEWRANGER GPS. This app helps complete offline mapping, navigation & guided trail. It has GPS mapped location supported even without mobile signal. You can create saved map using offline  mode for offline use. It allows you to share your path of journey with friends. Those concerned with safety can definitely utilize this facility. Synchronizes with your web based account for route planning, publishing and sharing with other users.
IOS | Android

Reliable Map and GPS navigation APP


Our Second Recommendation is GOOGLE MAPS and it's offline facility.
It has almost  accurate maps for over 200 countries Voice-guided GPS navigation for driving, cycling, walking and Public transport. Maps with directions for over 800 cities.Live traffic, incident reports and dynamic re-routing.Detailed and complete info on more than 100 million places
Street View and indoor imagery for restaurants, museums and more
IOS | Android

Location and Local History App


Our 3rd app is FIELDTRIP .
FieldTrip is complete guide to  hidden, and unique things in the world around you.It runs in the background on your phone. When you get close to something interesting, it pops up a notifications with details about the location. No click is required. If you have a headset or bluetooth connected, it has an ability to read the info to you. It  helps you know about  local history, to the latest and best places to shop, eat, etc. You select the local feeds you like and the information pops up on your phone automatically, as you walk next to those places.
IOS | Android

Expense App 


Our 4th app is ONE TOUCH EXPENSER for Android and EXPENSIFY for IOS
ONE TOUCH EXPENSER is a easy to use single tap expense management tool available at your finger tips. During holiday travel we often need a expense management tool to keep tap on our expenses.
But you don't  want to spent all that quality time of your holiday season struggling to learn and adapt to a new app altogether.


EXPENSIFY makes capturing receipts, tracking time or mileage, business travel and creating expense reports quick and easy. Expensify takes the time, paper, and headaches out of your expense reports!
Expensify IOS | One Touch Expenser Android 

Flight Finder App


Our 5th app is SKYSCANNER .
Skyscanner compares millions of flights across hundreds of airlines- putting the world’s top travel deals at your fingertips. It’s quick and easy to find cheap flights with Skyscanner- the world’s top flight comparison app.
IOS | Android

Location Exploration App


Our 6th app is TRIPOMATIC.
Tripomatic allows you to pick attractions that you want to see and create a day-by-day itinerary for your journey. It is the best way to explore the places you have never visited before.
Choose the best places to visit from our curated list of more than 100.000 attractions, covering 150+ countries - never miss out on the best sightseeing again.Plan your travel itinerary in just a few minutes - spend your time on travel, not on planning. Get weather forecast - what is the best day to schedule that river cruise for?. Use time & distance estimates - is the way from the station to your hotel worth taking a taxi?. Sync the itinerary across all your devices - you’ll always have your dream trip close at hand. Find a hotel in your destination and save it to your itinerary - always find a way back to your hotel. Enjoy detailed and walking-friendly maps - explore the city in the best way possible, on foot. See subway lines on the map in popular cities - quickly get around town like a local. Download offline maps and use the app offline (available as in-app purchase) - no roaming fees. Download and print out a PDF guide and  don’t worry about battery power.
IOS | ANDROID

Hotel Finder 


7th app Good old EXPEDIA
Use this world famous service provider for finding hotels as well as flights.
IOS | Android

Travel Memories App


Final App is MINUBE a Memories collection and travel gallery app.
Minube can use your photos to help you re-live all your favorite trips. We can not only identify the trips you've taken, but even the specific place where your photos were taken! You can add your experiences and travel tips to each place and even see your travel dates and a map of your itinerary.
IOS | Android

November 9, 2014

15 Apps that pay you for using them [Infographic]

Every now and then you must be trying new apps for features, productivity improvement or just for fun. But there few apps in mobile universe which pay you money or brownie points for using them.
Here is a Infographic by Topapps.net  about the apps which pay you.

Few of them are 
1) Surveys On The Go- Surveys on the Go® is unlike any other survey
application on the market today by paying in cash, not points. They pay from $0.25 to $5 cash for your opinions, usually $1. 
2)Gigwalk - Gigwalk is a new way to get paid while building your professional profile. With Gigwalk, you can connect with businesses looking to get local contract work done.
3) Ibotta - Better than Coupons , Get cash back when you buy your favorite brands at your favorite stores. From grocery to electronics and more, ditch the coupons and get paid. 

Apps that pay you

October 27, 2014

How to Start a Web Design Project [Infographic]

The important components of web design project are Business analysis- recognize objectives, purpose, target audience, content of the website, technical specification.
Then create a formal framework of financials, legal and delivery related work. Project management, research , inspiration, planning,UI/UX.

This infographics show this components in a very visually appealing way

How to Start a Web Design Project

October 26, 2014

5 great free must read ebooks in google play store


These are my personal favorites and good reads on Google play store.

Nikola Tesla 

Google Play Store

Tesla obtained around 300 patents worldwide for his inventions.
If you want to learn about one of history’s most fascinating minds and uncover some of his secrets of imagination—secrets that enabled him to invent machines light years ahead of his time and literally bring light to the world—then you want to read this book. 

Read this book now and learn lessons from Nikola Tesla on why imagination is so vital to awakening your inner genius, and insights into the real “secret” to creativity, as explained by people like Jobs, Picasso, Dali, and Twain.


Time Machine

Google Play Store

This classical science fiction by H.G.Wells is a true masterpiece about the imagination of a human mind.

The Time Traveller, a dreamer obsessed with traveling through time, builds himself a time machine and, much to his surprise, travels over 800,000 years into the future. He lands in the year 802701: the world has been transformed by a society living in apparent harmony and bliss, but as the Traveler stays in the future he discovers a hidden barbaric and depraved subterranean class. Wells's transparent commentary on the capitalist society was an instant bestseller and launched the time-travel genre.The Time Machine inspired the international bestseller The Map of Time by FĂ©lix J. Palma. As a gift to our readers, we are including the first three chapters of The Map of Time in this ebook edition.  

Alexander the Great: The Macedonian Who Conquered the World

Google Play Store

Few stories better illustrate this better than the life of one of the most extraordinary warriors the world has even known; a man of legendary ambition, will, and grit: Alexander the Great.

War of the Worlds

Google Play Store

Another classic science fiction by H.G.Wells
The chilling novel account of a Martian invasion of London in the nineteenth century—a science fiction classic for all time.


Industrial Internet

Google Play Store

Want to understand how internet of things works in industrial environment and what will be its future?
Check this report from General Electric

Consumer networks have revolutionized the way companies understand and reach their customers, making possible intricate measurement and accurate prediction at every step of every transaction. The same revolution is underway in our infrastructure, where new generations of sensor-laden power plants, cars and medical devices will generate vast quantities of data that could bring about improvements in quality, reliability and cost. Big machines will enter the modern era of big data, where they'll be subject to constant analysis and optimization.

The promise of the industrial internet is that it will bring intelligence to industries that are capital-intensive and create broad value that all of the industrial internet's participants will share.
This report examines the industrial internet across several industries. It describes both near-term efforts as well as the longer-term development that will emerge as software and machines further integrate.